August 18, 2015
One moment the donations are rolling in and you’re on top of the world. It’s humbling and amazing when people confirm their support of your work in such a tangible way as donating.
The next moment you’re hitting your head against your keyboard wondering why no one will email you back.
Crowdfunding is exhausting and empowering all at once.
We were nervous to commit to crowdfunding at first. We started out looking for other funding sources to achieve our mission of helping young women understand their lives and potential.
Our budget is big and it seemed impossible. But we’re working to get young women more involved in speaking up about the media they want. One way to do that is to allow them to sponsor Driven.
We’re lucky. We’ve found an awesome partner in Beacon. They’re experts in crowdfunding and journalism and send us daily statistics and suggestions for how to best reach our goal.
But at the end of the day, it’s still really difficult. Halfway through our month-long crowdfunding campaign, here are some tips we can offer you.
1. Show no fear
You’re going to fill people’s email inboxes, you’re going to need to ask for help and you’re going to have to talk to people who intimidate you. It’s going to be scary, but you have to be confident and strong. You’re asking people to make a real investment– whether that’s $5 or $5,000. Don’t let them see you sweat.
2. Remind people what’s at stake
When you feel uncomfortable asking people for money, remind yourself (and them) that you’re doing this for something bigger.
3. Listen to the experts
There are a lot of people out there who have crowdfunded before. Seek out those who had similar projects to yours. There’s so much you can learn from their expertise.
4. Ask people who else to talk to
You don’t know everyone. And you’ll probably need to expand your network. The best way to do that is through “warm contacts.” Ask your friends, mentors, colleagues and just about everyone you know if they can introduce you to others who might be interested in your project.
5. Never give up
When you get discouraged, you have two options: give up or work harder. Always choose to work harder. Believe in what you’re doing and keep at it.
Got an idea for a crowdfunding project and want someone to talk to? Email us at firstname.lastname@example.org.
Also: help us get funded.